The National Alternative Fuels Training Consortium, a program of West Virginia University, was awarded four MarCom Awards in the 2013 international awards competition three platinum and one gold.
MarCom Awards recognize outstanding creative achievement by marketing and communications professionals. There were over 6,500 entries from throughout the United States, Canada and other countries in the 2013 competition.
The NAFTC’s Platinum Awards were for National Alternative Fuel Vehicle (AFV) Day Odyssey 2012 – Comm/PR/Special Event; National AFV Day Odyssey 2012 Executive Summary – Annual Report/Nonprofit; and Advanced Electric Drive Vehicle Education Program – Marketing/Promo Campaign/Integrated Marketing. The NAFTC also won a Gold Award for Mobile & Web-Based Technology/Mobile App with its First Responder Quick Reference Guide App.
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets the standards for excellence.
MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies. The competition is so well respected in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
“We are extremely honored to have won four different MarCom Awards in the 2013 competition,” said Judy Moore, NAFTC assistant director communications and outreach. “The NAFTC is very fortunate to have an incredibly talented and hardworking team who strive to make every project the very best it can be!”
National AFV Day Odyssey, is a biennial outreach and education event established in 2002 by the NAFTC to promote the use of, and educate the public on, alternative fuel and advanced technology vehicles. The conduct of the 2012 Odyssey event was the largest to date, with 152 Odyssey events held across the United States and in Sweden and France. The 2012 event also marked the ten-year anniversary of National AFV Day Odyssey.
The Advanced Electric Drive Vehicle Education (AEDVE) Program is an NAFTC program funded by the U.S. Department of Energy to provide information, educational opportunities, and outreach activities for multiple audiences to educate America on next generation vehicles. The program consists of specialized curricula and training featuring web-driven simulators, an online Electric Drive Toolkit, support of National Alternative Fuel Vehicle (AFV) Day Odyssey, and additional education and outreach events including trade shows, exhibits, and other opportunities addressing electric drive vehicles
The NAFTC was founded in 1992 and manages education and outreach programs and activities, develops curricula, and conducts training on subject matter related to alternative fuel and advanced technology vehicles. The NAFTC works with universities, community colleges and high schools around the country to develop training programs for dissemination at the local level. The organization consists of approximately 50 National and Associate Training Centers that utilize its curricula and training materials. Numerous other members from small business, government, and industry also support the NAFTC’s mission.
The West Virginia University Division of University Relations has won four platinum awards and one gold award from MarCom, and the P.I. Reed School of Journalism received a platinum and two golds.