Kia Motors America (KMA) has teamed up with DC Entertainment and Super Street magazine to create an Optima Hybrid inspired by the legendary superhero Superman.
The Optima Hybrid signals the continuation of a 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. An eighth and final vehicle will be an amalgamation of all seven superheroes in one. Influenced by the artistry of comic book visionary Jim Lee, the Justice League-inspired Kia vehicles serve as a good force in the world by raising awareness for DC Entertainment’s “We Can Be Heroes” giving campaign, a relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
“As the most recognized superhero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia’s first-ever hybrid to create a customized ride powered by a robust and efficient powertrain,” said Michael Sprague, executive vice president of marketing and communications at KMA. “Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause. To that, Kia is very proud to be partnering with DC Entertainment to raise awareness for the ‘We Can Be Heroes’ campaign.”
The Optima Hybrid concept is part of a 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League. Credit: KIA of America.
The KIA concept raises awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, a relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa. Credit: KIA of America.
“This joint effort to raise awareness for the ‘We Can Be Heroes’ giving campaign through Justice League-inspired cars has proven to be a huge hit with both comic fans and car aficionados,” stated Amit Desai, senior vice president of franchise management for DC Entertainment. “We’re excited to continue our partnership with Kia to bring the latest addition, the Superman-inspired Optima Hybrid, to fans in Chicago and beyond.”
As Kia’s sales have grown, so has the company’s role as a responsible corporate citizen. The Superman-themed Optima furthers those efforts with two video screens in the front-seat headrests that will raise awareness about the worst hunger crisis in 60 years by featuring a custom “We Can Be Heroes” video that demonstrates how one small act can make anyone a hero.