An analysis recently released by Baum & Associates reveals that a record number of plug-in electric vehicles and hybrids were sold during the 2012 model year. The number of plug-in electric vehicle sales increased from 13,555 units sold in model year 2011 to 41,695 units sold in model year 2012, an overall increase of 207.6%. Hybrid sales increased approximately 55% between model year 2011 and model year 2012.

“The facts are in: consumers now have more opportunities and they are indeed buying green, fuel-efficient vehicles across the market spectrum, from small cars to midsize cars, minivans, CUVs/SUVs, and pickups,” Report writer and principal of Baum & Associates, Alan Baum said. “They are buying cleaner vehicles that use less gas to go just as far, helping reduce America’s dependence on oil while cleaning up our air. This is an important shift that moves us toward meeting the new federal standards to increase fuel economy to the equivalent of 54.5 mpg for cars and light-duty trucks by Model Year 2025.”

Baum & Associates’ analysis also reported several other positives for green transportation: fuel efficiency for vehicles released in model year 2012 reached an all-time high, the number of high-miles per gallon vehicles available to consumers is rising rapidly, and a record number of plug-in electric vehicles (PHEVs) and hybrids are on track to top half a million sales for the first time in a calendar year (2012) and a model year (2013).


Sales for hybrids like the 2013 Honda Fit EV displayed above have increased by approximately 55% in the last year. Credit: NAFTC.

Baum commented on the report results, “The just-ended 2012 model year has resulted in a record high in fuel efficiency for new vehicles. These results indicate that, contrary to some news accounts, consumers are voting with their pocketbooks and going beyond their intent to buy high MPG vehicles to making actual purchases. Furthermore, they don’t need to make compromises given the choices that are being offered. In reality, this was a banner year for the greenest cars and 2013 is shaping up to be even brighter. Plug-in electric vehicle sales are still a small niche but the number of new product offerings coming and the growing availability of these vehicles suggest that growth will continue.”

The Baum analysis is available online here.




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